that buildup is a joke, for all the reasons mentioned here. They throw a new front clip, a paint job, and crappy parts, using expensive tools.
The buy this wrecked jeep, using an expensive tool to straighten the frame, and the first thing they do is put a new clip on it. they build a substandard bumper, with crappy shackle mounts, crappy frame mounts, they cut the pinch seam without re-welding it, and install costly bushwackers. I'm sure the rear bumper is no better. They buy cheap ass paint, but then have a professional painter spray it on, cus that's cheap...when you have a resident painter on staff and it doesnt cost anything. Seriously, it is one of the worst builds i've ever seen, and they order a quadratech lift. I was half expecting them to build a longarm and mount the brackets to the stock x-member. What sucks, is if people who don't know better watch the show and try to do the same "upgrades", resulting in trashed unibodies everywhere; cutting the pinch seam, straightening a trashed unibody, and instead of plating it, which is actually cheap, they put a bumper on 3 bolts per a side. they'll be repairing that unibody pretty soon. again.