I don't see that as an issue I agree it's a great idea. but how does handing out cash prizes to existing members play into that?
The whole program is designed to get more members. There aren't that many Jeepspeed people that are members, so most will have to join to be able o participate. Also, like has been said, there are a ton of built XJ's at desert races even beyond the Jeepspeed class, cars chasing or spectating from other classes. It is an important market that

needs, so this is purely a marketing decision. We've been working on ideas for the best way, best bang for the buck, to market to the desert community, and this is what we came up with. It's trial and error at best, but this could be a good program. It's a one time deal, for two races, then we'll see.
Personally, and I already suggested this, I think the program can be self funded in the future, with Jeepspeed specific fundraisers. I think we can pull off a once a year

Jeepspeed BBQ, and I think we can sell

Jeepspeed t-shirts, and some stickers. Worth a shot.
Oh, and I think you are free to express your opinion, and ask questions. But there is a members forum to conduct club business.