Rant ON
I very much hope you didn't just advise people to go get 10 Meter Radios and Operate them without a the appropriate License.
** 10 Meter ( and 2 Meter) equipment requires an Amateur Radio License to Operate **
Even if you do have an Amateur License, it is illegal to use 10 Meter equipment in the CB Band.
/Rant Off
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For most of what we do (Chatting between Jeeps on the trail), a regular CB works well and doesn't require any special knowledge or license to use.
Heck most of us are too cheap to buy a CB with Sideband.
Even lower on the Technical Spectrum is a set of ""Bubble pack Radios" you can pick up darn near anywhere from Walmart to a Truck Stop.
You buy a pair and leave them in your Jeep. When you go riding with someone who has no radio, you set them up on a channel you want and toss one to the other guy. A bunch of my buddies use them.
For those who do Search And Rescue work or want greater communication range, or the ability to take advantage of a large network of repeaters, getting an Amateur Radio License is a must have. Your options for Radios and Power increases as does your potential for extra fun. The use of 2 Meters has become popular out West where the outback is a bit more remote.
For those interested in Getting their Amateur Radio License:
They are inexpensive, but you need to read a book and take a test to learn the regulations and a bit of radio theory, and take a test.
IMO if you are into CB, this is the next step on your journey.
Here is a good starting point:
http://www.arrl.org/getting-your-technician-license