Can you explain how the OEM cables are not good enough? They have lasted over 14 years with zero issues. Why does anyone need an upgrade? I run a bone stock XJ. I don't see why I'd need anything more than OEM.
OEM cables are "good enough" - but for some of us, "good enough" isn't.
I'm one of those people.
I don't have any accountants to answer to, so I am free to use whatever methods and materials I like. I can therefore pick better cable (US-made 100% copper - most OEMs use Chinese copper-clad alumium

double insulated jacket (better safety margin,) neoprene outer jacket instead of vinyl (lasts longer without cracking or chipping, still plenty resistant to petroleum.)
I can use a heavier copper ring lug, which will take a better crimp and causes a lower voltage drop (
any electrical connection will cause voltage drop, as will any change in conductor cross-section. The heavier lug has a greater cross-sectional area than the thin lugs found on OEM cables and typical aftermarket cables.) Also, I will fully seal the connection - it's encapsulated with adhesive-lined double-wall heat shrink, fully covering the crimp to prevent intrusion of contaminants or corrosive influence. OEMs and "cheap-O" aftermarket won't even use anything at all. (You'll note that most of the cables with the battery post clamp attached merely have the clamp cast around the cable. This still leaves an
entree for corrosive vapours, and with the wire corroding under the jacket, you may have a problem you can't spot easily.) That, and I'm not sure what material the aftermarket cables use, I'm reasonably sure that the OEMs are at least tinned copper (just with an open, unsealed crimp.) I know that my terminals are pure copper, because I look for them.
Bear in mind that just about anything you get that is OEM has good engineering decisions overridden by accountants - that's how we ended up with Torx-head fasteners, that's how they ended up using SAE8 screws on the exhaust manifold (not the best choice - even SAE5 works out to be better, in the long term! Brass or bronze would be best,) and why they use typical carbon steel on undercar exhaust (water off the road plus exhaust head is murderously corrosive, which is why it's such a pain to break that stuff loose - and why I replace it with brass when I'm doing the job.) That's why axle covers aren't fitted with drain plugs to make the job easier. That's why the drains for the engine coolant always end up hidden somewhere (inside the front end sheetmetal on the radiator, or behind the exhaust manifold on the engine block.)
A lot of OEM stuff is a matter of compromise, in order to make the beancounters happy. If I did have any beancounters on staff (I'm a one-man band, so I answer to me...) I'd have a similar relationship to them that Mickey Thompson had with his - "You are the beancounter,
I am the engineer. Your job is to keep track of my beans,
not tell me what to do with them!"
But, I'm getting close to advertising. If you have any more specific questions you'd like answered, please feel free to hit me backchannel and I'll do what I can! For many people, "good enough" is just fine.
For some people, "good enough" isn't.
For people like me - I've had to deal with failures of critical gear. That's
not going to happen on my watch!