The reason why I liked it this way is because it goes more with current fashion. I am no fashion guru but I do know what I personally like in my tshirts I buy! More and more marketing companies are going to a large logo on the front because research studies have Been done that show in sales people almost always look at the front of clothing first whether purchasing or when your walking down the street. I think personally doing a small logo on the front is way to traditional, and played out and old! We are trying to bring somewhat of a new face to Naxja and I think this shirt helps show that! I say this design or another close variation of it is perfect! Plus cost effect and should have a great profit margin for the chapter cause there is only two basic colors, black and red!