When Fat Tire started being distributed in Indiana in 2009 I had someone tell me this also. I will say that I have not done much more research on it since then, but this is what my reply was then on the subject,
"Based on comments posted this afternoon, I have done some research tonight trying to directly tie the New Belgium Brewery to the Sierra Club. I can't tie them directly too each other. Only this, the brewery is a "green" brewery. Meaning that they do a lot of recycling and other things that make them better for the environment. The Sierra Club supports New Belgium Brewery for their efforts (along with other breweries) to recycle and conserve energy. I can't find anywhere where the brewery directly gives money or has any endorsement to the Sierra Club.
And actually some of the Colorado Sierra Club members have been negative towards New Belgium for broadening their distribution of Fat Tire into other states, they think that it should only be distributed close to home.
If there is a link to show where they directly support Sierra club I would be more than happy to read it and not buy Fat Tire again.
I'm a wheeler, I love to wheel, especially out west, everyone just has to be on their toes on who supports what, cause I'm sure that everything that we, buy, drink, eat, in one way or another supports something, someone, or some policy that we don't agree with."
I have yet to see anything other that folks saying that they support the Sierra Club. No links or articles. I did search Pirate tonight and didn't find anything solid either.
So please, someone show me the link to where they support the Sierra Club...and like I said before, there is bound to be something that we spend money on that supports something that we don't support.
mac 'prefers my diet dr pepper and Jack anyways' gyvr