Perhaps if you could tell us exactly what info you're looking for we could better answer your question. I suppose it depends on your definition of "special."
The short answer to what you're actually asking is: Yes, it's "just a run."
The long answer is: No, it's not "just a run."
There will be no headlining rock bands, dancing girls (unless the ladies in our group become so inclined....scary thought though), car shows, burn out contests, or square dancing.
What you can expect is to be pelted with air soft pelts, seeing anything and everything that is flammable thrown into the fire, hearing some good stories, getting great ideas on where you want your built to go, learning what XJ's can really do, learning what you want and do not want to do on the trail, some good food, some not so good food, laughing at others who do not observe their limits, testing your own limits, standing around watching people fix what gets broken, chances to win stuff, and a lot of fun.
I do not consider it "just a run" because it is a 3-day event. What differentiates between the two for you?