staring a shop..

Mpeckham22

NAXJA Forum User
Location
MA/NC
Hey everybody.. I'm looking at starting my own off road shop and was curious for some input. I just I'm my first year in the marine corps and I'm in NC right now.. But I'm trying to focus my education and job skills here to set me up for opening a shop. My plan was to get an case cert with the mechanics along with my engineers training I'm starting. What other kinds of education do you think I should persue? My plan was also to try and open a place that is a one stop shop. From basic stuff all the way up. But do you guys prefer that, or do you guys usually look for specialized shops that only do one kind of job? Do you guys like to buy parts in stores? Or order online? Over all I am trying to get an idea of what people really like to find in a shop. Any ideas or input is welcome! Right now im just in the planning stage. Thanks!
-Peckham
 
all parts ive seen at offroad shops have been seriously overpriced
 
If you want to keep the doors open around here your only hope is to do it all from repairs to lift kit installs to full custom axles, bumpers, cages etc. there isn't a big enough market to do only off road related work, so your bread and butter has to be the day to day repair work like a normal garage. As far as education, be sure to take some welding classes, specifically mig and tig and get your certs too, it's always nice for customers to see proof that you know what you're doing hanging on the walls, even if they don't know what it means. I'm sure taking some basic business and accounting classes won't hurt either. I think your best bet is to start small out of your garage doing work for friends, club members etc so you have a 'portfolio' to show people what you've done and then grow from there. This is something I've always wanted to do, but it's not easy to get started. The key is to be able to do shop quality work, be it custom fab or repairs, well before you start charging anyone for anything. After all you don't want to end up like that Draken Off-road place that did some work for a member here and ended up being a bunch of hacks and pretty much losing it all.
 
CT makes some good points. The shop I use does fabrication, axles, installation and offers a very competitive price on purchased parts. He focuses on CJ / TJ but I've seen Bronco's and Chevy trucks in his shop. Having a good skill base is important, maintaining a good reputation is key.
 
Thanks CT, I'm planning to open up in the western ma area or south Nh. Getting the reputation is what I find hard to start. So far I have a chrystler trained mechanic (a buddy of mine) in on this too. But I plan to search here for employees before I finally open.
Any and all input is great guys
 
market to money. people like us are cheap assholes and wont pay for shit. if you want to specialize in offroad, you want to advertise to JK owners. more than half the owners of JKs came from other car "scenes" and dont DIY and have $$ to burn in the hobby.

advertise, advertise, advertise. i'd love to start a shop but i dont have the time or overhead.
 
My advice is to get a job working at a reputable and established shop first. That will allow you to get some great experience, see what people are buying, and to make some good contacts.
 
CT makes great points..definitely basic accounting and business classes. My work can be spotty, and I've daydreamed about leaving it all behind to be my own boss so many times i've lost count. BUT..I have close friends who own their own businesses and I've seen it is hard work with looong hours and little pay in the beginning regardless. There is always struggle in any new biz, no different here, you will face an uphill climb getting established. In no way am I trying to discourage you, I think you are on the right track doing what you can to plan it out beforehand, I would do it in a heartbeat if I had the nuggets, I just happen to be a bit more risk-averse.
Reputation looks like it counts for a lot in this arena..guys that compete definitely make lots of contacts and stay in the public eye..that, or your rig had better be unique, innovative, and work well (and be seen a lot at shows and RC) to get the name in people's heads.
my2cents,
Rich
 
market to money. people like us are cheap assholes and wont pay for shit. if you want to specialize in offroad, you want to advertise to JK owners. more than half the owners of JKs came from other car "scenes" and dont DIY and have $$ to burn in the hobby.

advertise, advertise, advertise. i'd love to start a shop but i dont have the time or overhead.

Rob's right, too, for sure..You have to beware marketing to groups that have champagne tastes and beer budgets..Offroading is and always will have a big DIY element to it, it's why I own more tools than many shops do.
 
lots of good advice above, i'll add my own 37 cents from having tried this a few years back, and still having it in my long-term sights.
1. choose your "partner" (s) carefully. when money is on the table $hit changes.
2. get practical experience BEFORE you open the doors. you cant charge a customer for your learning curve.
3. do it as a legit company, set up an LLC, get insurance, etc... mainly to protect yourself financially. but if you work out of your garage and undersell the legit competition around you because you dont have the hassle and expense of things like insurance and such, you will not be well liked, and when you do become a full-on business you will hate the shadetree guys because they are under-selling you.
4. make sure you are walking into it understanding that YOU arent worth the $xx.xx per hour you are charging the customer. the business is. not you. pay yourself out of that, but NEVER lose track of that fact.
5. the majority of your business will be one-time newbies. Jeepers tend to turn into DIY junkies as soon as they realize they just paid you to do something that wasnt that hard to do at all.
6. unless you really come up with some amazing new design that is impossible to copy, don't bank on your own "unique" design abilities to bring in the bank long-term. there are pre-bent and laser-cut kits for damn near everything available these days. use them and make $$ on the fabrication and installations.
7. take the regular work that is always available. fabrication and modification work slows down in the summer and around the holidays..
8. get used to peanut butter and jelly sandwiches. real meat will not be in your personal budget for a long time.
9. DO NOT SET UP A RETAIL STORE. you will not be able to compete with on-line sales prices. you can set yourself up with a catalog "showroom" so you can order stuff in for people and take a small comission, but the cost of buying-in with a vendor just to let inventory sit on your shelves will soak your wallet too deeply.
10. lastly, be realistic with yourself about money.... dont allow a business to kill your personal financial stability. you either arent making enough to sustain the business, or you are keeping too much for yourself.

take the time to go to the shops that are open here in new england, talk to the owners and guys who work for them. most of them will give you solid advice about mistakes they have made.

good luck,
 
If draken managed to stay in business for years in bum **** ny then I don't see how you could fail in Mass.
 
I need to comment no more on this thread, besides best of luck to you if you do decide to jump in. sidriptide hit on every point I was trying to make (and some I missed) in my initial response..well said, sir....
Rich

an add-on: I mean it..he hit it all straight-on! Every person on the planet starting their own business should read that!
 
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I need to comment no more on this thread, besides best of luck to you if you do decide to jump in. sidriptide hit on every point I was trying to make (and some I missed) in my initial response..well said, sir....
Rich

an add-on: I mean it..he hit it all straight-on! Every person on the planet starting their own business should read that!

thanks!!
 
I will be happy to take care of anything you need machined. I have a full CNC machine shop operating out of metro west area. Lathes, screw machines, and vertical mills with 4th axis capability. Full CAD/CAM system as well
 
I will be happy to take care of anything you need machined. I have a full CNC machine shop operating out of metro west area. Lathes, screw machines, and vertical mills with 4th axis capability. Full CAD/CAM system as well

Well, I'm jealous.
 
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