I'm far from a marketer, but back in the day Jeep didn't need to have competitive advantage, because I think most of their buyers were previous Jeep owners that were completely satisfied with the product. Nowadays, Jeep is trying very hard to attract new buyers with the additon of the Compass etc. 4wd minivans. But in the process they are disintegrating and softening their base of Jeep loyalists who demand capability, not a posh ride .
The only vehicles worthy of having "Jeep" on the hood in the 2007 lineup are the Wrangler and Wrangler Unlimited.
I think the 4 door Wrangler Unlimited was the best idea Jeep has had for a long time. Why do I think this? Because it attracts former XJ owners, and it fills the gap that the XJ used to fill. (a capable 4 wheel drive, 4 door vehicle with an off road oriented suspension, ie solid axles) Make no mistake, NO VEHICLE will ever be able to replace the XJ but this new Wrangler Unlimited does attract "the XJ type" of buyer.
Sorry for my rambling, but I stand by the throttle body spacer. Whatever it does doesn't matter, its the fact that it works that matters. Dr Dyno says it gained 3 -5 lb-ft of torque on the low end. So let's say for instance that he had a 50% human error in calculating those numbers (which is highly unlikely in my opinion). So that brings the numbers down to 1.5 - 2.5 lb-ft of torque. Those gains in my opinion are still gains that are worth 30 bucks. I know its not a big gain, but its 1.5-2.5 lb-ft more than the other XJ revving its engine next to you at a red light....