He sent this to me via email
"With turnaround times approaching three months as recently as November of this year, I decided it was time to do something drastic to catch up on the old and keep up with the new orders. In late October 2009 I made a phone call to nearly 100 customers who had orders pending with Nates4x4 company informing them of my plan. I hired on some of the guys who had worked for me in the past and together we spent the next three weeks knocking out bumper after bumper. From Thursday, November 19 to Monday, November 23, we made three massive shipments, completely clearing our backlog of Bumper orders. Since that time I have been working alone and keeping up on all current orders, shipping within 3-4 business days of the sale.
In addition to clearing my backlog, I have also changed the way we process sales. Credit cards are no longer processed up front. They are typically charged the day before or the day of shipment. When you see the transaction go through you can rest assured that your order will be shipping within 24 hours. Due to increasing interest in using Discover cards, we are now accepting Visa, MasterCard, and Discover on all orders.
Clearing out the backlog has also helped me to spend more time on customer service. You will find that emails are answered and phone calls are returned within 24 hours. It also allows for more time during the manufacturing process for finishing work. Each product goes through a quality control check where all welds are wire brushed, all excess spatter is removed, and all sharp edges are double checked to ensure they have been beveled with a sanding wheel.
From this point I am making a commitment to myself and to my loyal customers to keep up on orders, shipping within one week or less of their order date. It has been almost one month since this change has been in effect and the results are a smoother operation and happier clientele. I am excited for the future of the company, and am making plans to expand into new products and services for 2010.
Many thanks go out to my customers this past year who have been more than patient with the unusually long turnaround times.
Happy Holidays,
Nate
www.nates4x4.com
989-708-9482