Mopar(R) to Introduce Online Ordering System, Live Mobile TV, Crate Engines
and Aluminum Engine Blocks
AUBURN HILLS, Mich., Oct. 29 /PRNewswire/ --
-- More than 100,000 Mopar parts, accessories and performance parts to be
available for purchase online at the Mopar eStore at
www.mopar.com
-- First automaker in the United States to offer live, mobile TV with up
to
20 channels; available on Chrysler, Jeep®, Dodge Car and Ram Truck
vehicles as a Mopar option
-- Mopar expands crate-engine offerings to include a 572 cubic-inch V-8
and
a new 4.7-liter I-6 long block
-- Mopar first to offer all-aluminum HEMI® engine blocks in three
variations
Mopar® will offer hundreds of new parts and accessories for Chrysler, Jeep®,
Dodge Car and Ram Truck vehicles in 2010. The brand will be showcasing its new
hardware at the 2009 Specialty Equipment Market Association (SEMA) show in Las
Vegas next week.
"With hundreds of new parts and accessories for 2010, Mopar continues to grow
its catalog of proven, quality-tested parts and accessories," said Pietro
Gorlier, President and CEO, Mopar Service, Parts and Customer Care, Chrysler
Group LLC. "And with our Mopar eStore, customers will have the ability to
conveniently order parts and accessories online and have them delivered to
their doorstep."
Mopar accessories and parts feature precise fit and finish and are designed
and engineered to meet all of Chrysler Group LLC's original equipment
specifications and quality standards. Following are highlights of all-new,
authentic Mopar parts for 2010. See
www.mopar.com for catalog information and
downloads.
Mopar eStore
With online ordering, Mopar will make it easy for consumers to purchase
authentic parts and accessories. Beginning next month, consumers may log on to
the Mopar eStore at
www.mopar.com and purchase any of the more than 100,000
parts and accessories available for a variety of Chrysler, Dodge, Jeep and
Plymouth vehicles.
"Over the past year, approximately 40 percent of consumers who were in the
market to purchase parts and accessories have shopped online," said Gorlier.
"Our Mopar eStore addresses this market and will be a critical sales channel
for the brand."
Mopar will ship parts anywhere in the U.S., including Alaska and Hawaii.
Delivery time will vary depending on the shipping method selected and part
availability. Typically, consumers can expect to receive their merchandise
within two to five days.
First Automaker In the United States to Offer Live Mobile TV with Up to 20
Channels
Mopar will debut FLO TV(TM) Auto Entertainment at SEMA. Starting in late
December, Chrysler, Jeep®, Dodge Car and Ram Truck customers may watch many of
their favorite TV programs with the purchase of a dealer-installed mobile TV
option from Mopar.
Chrysler Group LLC is the first automaker in the United States to offer live
mobile TV with up to 20 channels. The service offers something for everyone:
college and professional sports, breaking news, children's shows, primetime
sitcoms, reality TV and daytime dramas.
The entertainment package will be available on Chrysler, Jeep, Dodge Car and
Ram Truck vehicles as a dealer-installed option. It also may be added to
original-equipment entertainment systems on select 2008-2010 model-year
vehicles.
Mopar's suggested retail price is $629 plus installation. A one-year pre-paid
FLO TV(TM) subscription is included with installation.
New Crate Engines, Long Blocks and Aluminum HEMI Engine Blocks for Racing or
Off-road Applications
Mopar will get racing and off-road enthusiasts buzzing with its enhanced
lineup of engines and components, which includes the industry's first aluminum
HEMI® engine blocks. Mopar will offer three aluminum versions based on the
popular 6.1-liter block, all of which are up to 98 pounds lighter than the
cast-iron production version found in the company's SRT8 products.
The first all-aluminum option is a 6.1-liter HEMI block--a direct replacement
for the factory production cast-iron 6.1-liter HEMI engine block. The second
option is prepped for a 426 cubic-inch (~6.9-liter) engine and the third
option is an engine-builder's special or "X Block," which has rough-machined
bores that allow for up to 468 cubic inches (~7.6-liter).
Beyond the new aluminum HEMI engine blocks, Mopar will continue to support the
traditional enthusiast with a broad range of HEMI crate engines including the
6.1-liter V-8, 5.7-liter V-8, 426 cubic-inch V-8, 472 cubic-inch V-8, 528
cubic-inch V-8, plus a new 572 cubic-inch V-8. With 650 horsepower and a
monstrous 660 lb.-ft. of torque, the 572 cubic-inch HEMI is the centerpiece of
Mopar's crate engine program. It continues the heritage of the 1960s HEMI
engines made popular in vehicles including the Plymouth Barracuda "HEMI
'Cuda", Plymouth Satellite and Dodge Charger.
Mopar will also introduce a new 4.7-liter I-6 Stroker long block, a powerful
upgrade for the 4.0-liter I-6 made famous in Jeep vehicles built from
1991-2006. Because off-road enthusiasts appreciated the dependability and
performance of the previous 4.0-liter engine, Mopar developed a more powerful
engine that delivers an expected 265 hp and 290 lb.-ft of torque. The engine
will fit in any Jeep vehicle previously equipped with the 4.0-liter I-6
engine.
Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more than 90
countries and is the source for all original equipment parts for Chrysler,
Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are unique in that they
are engineered with the same teams that create factory-authorized vehicle
specifications for Chrysler, Jeep, Dodge Car and Ram Truck vehicles - a direct
connection that no other aftermarket parts company can provide.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the growing
enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC)
in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for
a line of antifreeze products in 1937. It also was widely used as a moniker
for the CMPC. The Mopar brand made its mark in the 1960s - the muscle car era.
The Chrysler Corporation built race-ready Dodge and Plymouth "package cars"
equipped with special high-performance parts. Mopar carried a line of "special
parts" for super stock drag racers and developed its racing parts division
called Mopar Performance Parts to enhance speed and handling for both road and
racing use.
SOURCE Chrysler Group LLC
Nick Cappa, +1-248-512-4266 (office), +1-248-202-8039 (cell),
[email protected], or Bryan Zvibleman, +1-248-512-2686 (office),
+1-248-761-9829 (cell),
[email protected]
