I haven't shipped my Jeep, but I have shipped cars a couple of times when I've moved across the country. You basically have two choices: 1) Hire a company that will get someone to drive the vehicle to where you want it. 2) Pay to have it loaded into or onto a truck and actually shipped.
The first choice is obviously the cheaper of the two, but I wouldn't take that option on a dare. The companies that provide that service do almost no background checking of the people they get to drive the cars. As such, there is every possibility you'll get some 18-year-old, juvenile delinquent beating the crap out of your Jeep as he drives it across the country.
The second option can be very expensive or fairly reasonable, dependent on a couple of factors. If you manage to find a hauler who has room and is looking to fill out a load you can get a good price--$500 or maybe even less if you're really lucky. That's pure luck, though, and hardly something you can count on. Contact a moving company and look for space on one of their big moving trucks and it can cost upwards of $1,000. On the other hand, for that price your Jeep will be inside, protected from wind, rain, and other natural nasties, and will be loaded and unloaded by someone who knows what they're doing.
You pays your money and takes your choice.