So, I got it apart and it is rusted to all hell inside. Cleaned and greased it. Major problem to put it back together as everything sort of just hangs and won't line up unless it is up on end.
I got it to the point where I can extend and retract with the motor, the handle moves and disengages the motor from the gears, but when it is disengaged I still cant pull line off and I don't think it is bound up anywhere...I give up.